About this document

Marketing Audit Process Overview by Maxwell Ndung'u is a document available to read on EtoBox.

The document outlines the steps in conducting a marketing audit: 1. Setting objectives and scope by meeting with company officers to define the goals, coverage, timeline, and data sources for the audit. 2. Gathering data through interviews with customers, competitors, and other key groups. Daily reports are written to analyze findings. 3. Preparing and presenting the report by developing conclusions, presenting findings to company officers, and writing a final report with recommendations. The process ai

Author

Maxwell Ndung'u

Language

EN