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What is Baba Ramdev about?

Baba Ramdev has established Patanjali Ayurved Ltd, a Rs 2,000 crore Ayurveda FMCG empire, competing against multinational giants by offering products at lower prices and leveraging his yoga brand. The company, which has seen rapid growth without traditional marketing strategies, plans to expand its product range and professionalize its operations. Ramdev aims to position Patanjali as a strong alternative to foreign brands by focusing on swadeshi (indigenous) products and appealing to a younger demographic.

Author

Bimal

Language

EN