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What is Marketing and Business Communications Insights about?

This document contains summaries of two academic sources about marketing communications and business communications. The first source from 2001 discusses marketing communications as an important part of the marketing mix and offers strategies and techniques for public relations, advertising, and direct marketing in Europe. The second source from 2010 argues that business communications is a highly valued core business course, teaching important business values, and should continue to be an integral part of

Author

api-465428592

Language

EN