About this Business, Management and Accounting article
Catalogue record by Vikas Mittal and Wagner A. Kamakura is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Vikas Mittal and Wagner A. Kamakura
- Publisher
- American Marketing Association; SAGE Publications; JSTOR (ISSN 0022-2437)
- Published
- 2001
- Field
- Business, Management and Accounting (Social Sciences)