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What is Overview of Tourism Promotion Services about?
This document provides an overview of Lesson 5 from a Grade 11 tourism promotion services course. It discusses the reasons customers seek information when making travel decisions and various traditional and new media sources of travel information, including industry professionals, other travelers, brochures, websites, social media, and more. The stages of the buyer decision-making process are also outlined as information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
- Author
- Mistekee Maramag
- Language
- EN