Can I read Digital Virtual Consumption on EtoBox?

Digital Virtual Consumption by Mike Molesworth; Janice Denegri Knott is a book available to read on EtoBox.

What is Digital Virtual Consumption about?

Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real'money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital g

Author

Mike Molesworth; Janice Denegri Knott

Publisher

Routledge

Published

2012

Language

EN

ISBN

9781136292842

Subjects

Business, Marketing, Computer Science