About this document
Tata Nano Marketing Strategies Overview by pranavjaiswal is a document available to read on EtoBox.
Tata used various marketing strategies to promote the Nano including advertising, sales promotions, events, public relations, direct marketing, online marketing, and merchandise. Key elements included unveiling the Nano at auto shows, offering financing through ICICI Bank, allowing customers to share their experiences on the Nano blog, selling the Nano through various retail outlets, and creating an engaging website and social media presence to build hype around the affordable car.
- Author
- pranavjaiswal
- Language
- EN