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Metaverse Retailing: Purchase Intentions in Automotive by official.waqas786 is a document available to read on EtoBox.

What is Metaverse Retailing: Purchase Intentions in Automotive about?

This study investigates consumer purchase intentions in metaverse retailing, specifically within an automotive platform in China. It finds that perceived social presence positively influences purchase intention through metaverse identification, with factors like consumer stickiness, accompaniment of friends, and product type moderating these effects. The research highlights the strategic importance of social presence in enhancing consumer engagement and decision-making in virtual retail environments.

Author

official.waqas786

Language

EN