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Archies: A Greeting Card Legacy by manojbhatia1220 is a document available to read on EtoBox.

What is Archies: A Greeting Card Legacy about?

1) Archies is a leading Indian greeting card and gift company that was facing multiple problems in the late 1990s and early 2000s, including the rise of e-cards, making its e-commerce site paid, and disruptions to business from Hindu fundamentalist groups. 2) As a result, Archies experienced negative growth for the first time in 2000-01, with turnover and profits declining. 3) The company was facing burdens from initiatives to convert franchise outlets to company-owned and changes to its distribution sys

Author

manojbhatia1220

Language

EN