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A0 Poster Draft1 by Anudeep Naidu is a document available to read on EtoBox.
What is A0 Poster Draft1 about?
The document explores the challenges and opportunities for sustainable FMCG adoption in India, highlighting the impact of cultural and traditional factors on consumer behavior. Despite high awareness of sustainability, barriers such as price sensitivity and trust issues hinder actual purchases. The study suggests that affordability, transparency, and cultural relevance are crucial for enhancing consumer acceptance of sustainable FMCG products.
- Author
- Anudeep Naidu
- Language
- EN