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What is 6W Model for Cookie Market Analysis about?

Sweet Cookies wants to launch a new chocolate-pineapple cookie and assess the market size. A descriptive research design involving the six Ws - who, what, when, where, why, and how - could help. The six Ws would examine potential customers, information needed, timing, contact locations, purpose of obtaining information, and methods of collection like interviews and surveys.

Author

Dhiren Agrawal

Language

EN