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What is Consumer Behavior for Ready-to-Eat Foods about?

This study examines consumer buying behavior toward ready-to-eat food products in Vellore District, India. A survey of 200 respondents was conducted. Statistical analysis found that female respondents were more aware of products than males. Respondents felt ready-to-eat foods were convenient and easy to prepare. Price, quality, brand, taste, and promotions influenced purchasing across genders and marital statuses. The study aimed to understand factors influencing buying behavior, consumer attitudes and perc

Author

Pandi Durai

Language

EN