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Promotion in Marketing by Abdul Hamid Aly is a document available to read on EtoBox.

What is Promotion in Marketing about?

The document outlines the importance of promotion in marketing, detailing various components such as advertising, sales promotion, public relations, and direct marketing. It emphasizes the objectives of promotion, including building awareness, stimulating demand, and reinforcing brand loyalty. Additionally, it discusses marketing strategy and metrics for assessing effectiveness, aiming to enhance profitability and customer satisfaction.

Author

Abdul Hamid Aly

Language

EN