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What is Strategic Planning and SWOT Analysis Guide about?

The document discusses planning and strategic management. It describes how to use SWOT analysis to formulate strategy. Tactical plans implement strategic plans and have an intermediate time horizon, while operational plans are derived from tactical plans and focus on short-term goals. Examples of operational plans include budgets, marketing campaigns, and workplace policies. Contingency planning prepares for unexpected future events, while crisis management responds to immediate threats.

Author

Anh Duong

Language

EN