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What is Distribution Policy Analysis of Essalem Electronics about?

The document presents an analysis of the distribution policy of Essalem Electronics, an Algerian company, highlighting the theoretical concepts of distribution, the history of the LG group, and the strategies adopted by the company. It is structured into four chapters, addressing the fundamentals of distribution, the presentation of the company, the study of its distribution policy, and a survey to assess its effectiveness. The objective is to determine the best distribution policy to ensure the profitabili

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