Opening book details…
Can I read Cross-selling Financial Services on EtoBox?
Cross-selling Financial Services by Dwight S. Ritter is a book available to read on EtoBox.
What is Cross-selling Financial Services about?
How to change a bank from a passive to an active selling organization, by cross-selling financial services. In the wake of bank deregulation, the financial services industry has become intensely competitive--banks now engage in research, advertising, and product development. This book shows how to redirect effort into selling, and how to increase the performance and sophistication of a bank's sales staff. There is practical discussion of the unique features of sales in banking today, and sales techniques, backed up by case studies.
- Author
- Dwight S. Ritter
- Publisher
- John Wiley & Sons, Incorporated
- Published
- 1988
- Language
- EN
- ISBN
- 9780471632757
- Subjects
- Economics, Finance, Business
More by Dwight S. Ritter
Browse all works by Dwight S. Ritter
Similar books
- Bankers In The Selling Role: A Consultative Guide To Cross-selling Financial Services, 2nd Edition: Second Edition — Linda Richardson (1984)
- Marketing of Financial Services — Dr. Dhananjay Bapat (2013)
- Commercial Bank Financial Management : in the Financial-services Industry — Joseph F. Sinkey, Jr (1998)
- Selling Professional and Financial Services Handbook: Paczosa/Selling — Scott Paczosa, Chuck Peruchini(auth.) (2013)
- Relationship Banking : Cross-selling the Bank's Products and Services to Meet Your Customer's Every Financial Need — Ritter, Dwight S; Ritter, Dwight S. Cross-selling financial services (1993)
- The Financial Services Marketing Handbook : Tactics and Techniques That Produce Results — Ehrlich, Evelyn, 1950-; Fanelli, Duke, 1954- (2004)