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Introduction to Internet Marketing by Rasika Sameera Sampath is a document available to read on EtoBox.

What is Introduction to Internet Marketing about?

This chapter introduces key concepts related to internet marketing. It discusses how the internet marketing concept relates to traditional marketing by supporting organizational functions and processes to deliver value to customers. The chapter also explores how internet marketing differs from e-marketing, e-commerce and e-business, and how the internet can be integrated across the entire marketing process. Finally, it cautions marketers to avoid common pitfalls like having a narrow focus on products or tec

Author

Rasika Sameera Sampath

Language

EN