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What is Rise of Influencer Marketing in India about?

Advertising spending on social media influencers in India is rising rapidly due to the increasing popularity of content creators and new platforms like TikTok and ShareChat. Spending on influencer marketing could double this year, with TikTok potentially overtaking Instagram as the platform seeing the most ad spending by next year. Currently, 60-65% of influencer marketing spending is on Instagram while 30% is on TikTok. The growth rate of TikTok is much higher than Instagram, and some experts believe TikTo

Author

Ravneet Kaur

Language

EN