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MODERN MANAGERIAL ECONOMICS. BRYAN LOWES AND JOHN R. SPARKES. LONDON: HEINEMANN 1974. IX, 292 S by Bryan Lowes and John R. Sparkes is a book available to read on EtoBox.

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Textbook on economics concepts and economic theories of management in the UK - covers corporate planning, recognition of uncertainty, measurement of profit, etc., and shows the use of economic models to help with decision making on pricing, cost control, marketing policy, and investment appraisal. Graphs and references

Author

Bryan Lowes and John R. Sparkes

Publisher

London : Heinemann, 1974.

Published

1974

Language

EN

ISBN

9780434911509

Subjects

Economics, Management, Business