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This document discusses a case study in the cement industry and compares the internationalization strategies of first and late movers. It analyzes the resources, competencies, and internationalization processes of three cement companies - Lafarge, a first mover from France, and CEMEX, a late mover from Mexico. Lafarge leveraged acquisitions to become a global leader, and focused on maintaining relationships and developing human resources. CEMEX aggressively acquired companies starting in the 1990s and used

Author

diya_11

Language

EN