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Descriptive Research and Measurement Scales by jitender KUMAR is a document available to read on EtoBox.

The document describes various techniques used in descriptive research design, with a focus on survey methods. Survey techniques may involve online, telephone, face-to-face, or postal administration. Measurement involves assigning standardized numbers or symbols to characteristics, while scaling places measured objects on a continuum. Several primary scales of measurement are described, including nominal, ordinal, interval, and ratio scales. Common scaling techniques like paired comparisons, rank ordering,

Author

jitender KUMAR

Language

EN