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Furnham e Paltzer by Simone Araujo is a document available to read on EtoBox.

What is Furnham e Paltzer about?

This document summarizes 30 studies from over 20 countries published between 2000 and 2008 that examined gender portrayals in television advertisements using content analysis. It finds that national and cultural differences exist in the stereotypes depicted and that while some trends have remained consistent, some differences across time and location have also emerged.

Author

Simone Araujo

Language

EN