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What is Core Marketing Concepts Explained about?

Marketing involves managing profitable customer relationships by attracting new and retaining current customers. It focuses on understanding customer needs and delivering superior value. The marketing concept holds that organizational goals are best achieved by determining customer needs and satisfying them better than competitors. Firms must identify customer needs and continue satisfying them through an integrated effort. The customer concept emphasizes capturing customer share, loyalty, and lifetime valu

Author

Hari Wibowo

Language

EN