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This study analyzes the use of foreign, Indonesian, and local languages in business names within the Sosrowijayan tourism village in Yogyakarta, focusing on how these names reflect cultural identity. Data was collected through Google Maps and interviews with business owners, revealing that names often target specific consumer demographics and are influenced by local and international contexts. The findings indicate a trend towards foreign language usage in business names, which poses challenges to local ide

Author

pam.tjakbas

Language

EN