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Can I read How Online Media and Technology Innovation Influence Consumer’s Purchase Intention on EtoBox?
How Online Media and Technology Innovation Influence Consumer’s Purchase Intention by Sitti Rizki Mulyani; Marta Widian Sari; Vivi Nila Sari; Larissa Navia Rani; Darma Syahrullah Ekajaya is a Physics and Astronomy article available to read on EtoBox.
What is How Online Media and Technology Innovation Influence Consumer’s Purchase Intention about?
## Abstract This research experiment is to know how online media and technology innovation influence consumer’s purchase intention. The sample of this research were the students of UPI “yptk” Padang who followed the @ Indonesia.Jersey Instagram. There were 100 respondents. The result of the research had the positive and significant influence of online media and technology innovation toward the consumer’s purchase intention. This research has contributed to increase sales with online marketing.
Who reads How Online Media and Technology Innovation Influence Consumer’s Purchase Intention?
It is typically read by researchers, students, and practitioners in Physics and Astronomy.
- Author
- Sitti Rizki Mulyani; Marta Widian Sari; Vivi Nila Sari; Larissa Navia Rani; Darma Syahrullah Ekajaya
- Publisher
- Institute of Physics; IOP Publishing (ISSN 1742-6588)
- Published
- 2019
- Language
- EN
- Field
- Physics and Astronomy (Physical Sciences)