About this document
Customer Awareness in Islamic Banking Malaysia by aljaheereman19 is a document available to read on EtoBox.
This article examines customer awareness and satisfaction regarding local Islamic banks in Malaysia, focusing on their marketing practices compared to conventional banks. The study reveals that while many respondents are customers of Islamic banks, they lack full understanding of Islamic banking principles, indicating a need for improved marketing effectiveness. The findings suggest that Islamic banks should enhance their strategies to remain competitive and relevant in the banking sector.
- Author
- aljaheereman19
- Language
- EN