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What is Changes in India about?

The document discusses changes in the Indian market since liberalization. It describes the micro and macro environment factors affecting businesses. At the micro level, it covers the company, product, price, place, promotion, customers, and competitors. At the macro level, it discusses demographic, economic, social, political, technological, and natural factors influencing opportunities and threats. Some examples given include increasing disposable incomes, changing social roles of women, and new government

Author

Vaibhav Aggarwal

Language

EN