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What is Enhancing E-commerce Flow Experience about?

This research investigates how flow experiences influence online purchasing intentions among Chinese internet users, integrating the expectation confirmation model (ECM) and technology acceptance model (TAM). The study, involving 300 participants, finds that flow significantly affects continuous intention, perceived usefulness, and satisfaction, with feedback, perceived enjoyment, and perceived vividness identified as key antecedents of flow. The findings offer valuable insights for enhancing user satisfact

Author

Hanh Hanh

Language

EN