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The document summarizes a study on the influence of demographic factors on consumer impulse buying behavior. It reviewed literature on impulse buying and factors like mood, age, gender, and income. The study aimed to test the relationship between demographic variables (age, gender, income, education, profession) and impulse buying behavior of consumers in Delhi, India. A total of 500 consumers were surveyed about impulse purchases and demographic information. Correlation and regression analyses were used to

Author

Nagunuri Srinivas

Language

EN