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Subjective Norms & Religiosity in Halal Brands by Adeza Guntia is a document available to read on EtoBox.
What is Subjective Norms & Religiosity in Halal Brands about?
This study examines the effect of subjective norms and religiosity on purchase intention of Halal brands, with attitude as a mediating variable. The study uses a questionnaire distributed online to 105 Halal brand users in Jakarta. The results found that subjective norms and religiosity positively influence purchase intention directly and indirectly through the mediating role of attitude.
- Author
- Adeza Guntia
- Language
- EN