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Marketing Returns by Channel Analysis by Kshitij Bansal is a document available to read on EtoBox.

What is Marketing Returns by Channel Analysis about?

The document outlines a marketing analysis showing that social media yields the highest returns at approximately 75%, while print and TV offer moderate returns around 60%, and direct marketing has the lowest at 30%. It identifies five key demographic segments with average order values between 150-500 INR and market shares of 16% to 29%. Social media is highlighted as the most effective marketing channel due to its high return rate, uniform presence across demographics, and alignment with media consumption h

Author

Kshitij Bansal

Language

EN