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Sympathy Bias by priyasoni2411 is a document available to read on EtoBox.
What is Sympathy Bias about?
The article explores how different advertising content can influence charitable giving, focusing on sympathy biases such as the identifiable victim effect, in-group effect, and reference dependence. Through field experiments in India, the authors found that emotional appeals significantly increased both the number of donors and the amounts donated, with monthly reframing of donation requests proving more effective than daily reframing. The research contributes to understanding the economic relevance of beha
- Author
- priyasoni2411
- Language
- EN