Can I read Best Face Forward : Why Companies Must Improve Their Service Interfaces with Customers on EtoBox?

Best Face Forward : Why Companies Must Improve Their Service Interfaces with Customers by Rayport, Jeffrey F., Jaworski, Bernard J. is a business book available to read on EtoBox.

What is Best Face Forward : Why Companies Must Improve Their Service Interfaces with Customers about?

<p>this Book Examines The Role Smart Device Technology Can Play In Managing Customer Interactions For Companies, The Economic Incentives To Substitute Capital Equipment For Human Labor, And How The Combination Of People And Technology Can Compress Costs While Increasing The Quality Of Customer Interactions And Relationships. The Authors Previously Taught Business And Marketing At Harvard And Usc. Annotation &copy;2004 Book News, Inc., Portland, Or</p> <h3>library Journal</h3> <p>rayport And Jaworski (coauthors, Ecommerce) Run Marketspace Llc, A Creative Marketing Firm In San Francisco, And Are The Authors Of Several E-commerce Textbooks. While Customer Service Has Traditionally Been The Responsibility Of People, The Authors Argue For The Use Of Technology In Customer Service. Scalable And More Predictable, Automated Customer Service Can Create A Competitive Advantage. For Example, Technology-based Interfaces, Such As Atms, Kiosks, Web Sites, And Automated Phone Systems, Give Customers More Control Around The Clock. This Book Provides A Framework To Help Companies Justify Technology Expenditures To Reach Consumers And Keep Them Loyal To Their Products, Services, And Brands. Yet It P

Who reads Best Face Forward : Why Companies Must Improve Their Service Interfaces with Customers?

Author

Rayport, Jeffrey F., Jaworski, Bernard J.

Publisher

Boston, Mass.: Harvard Business School Press

Published

2005

Language

EN

ISBN

9780875848679

Category

business

Subjects

Management, Business, Economics

Rating

4.2 / 5 (10 ratings)

Updated

2026-03-14