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What is Cultural Influences on Consumer Choices about?
This document provides an overview of cultural factors that influence consumer behavior and decision making. It discusses how culture shapes values, beliefs, preferences and the consumer decision process. The document analyzes how cultural factors like health consciousness, needs, habits and taste preferences can influence the purchase of date biscuits in Oman. It recommends standardizing production globally to attract diverse cultures, emphasizing the traditional Omani flavor, optimizing costs for affordab
- Author
- padmajah
- Language
- EN