Can I read Mobile Phone Use Among Generation Y on EtoBox?

Mobile Phone Use Among Generation Y by Sunil Gangwar is a document available to read on EtoBox.

What is Mobile Phone Use Among Generation Y about?

This document is a thesis submitted by Eleni Koutras to the University of South Africa in partial fulfillment of the requirements for a Master of Commerce degree in Business Management. The thesis examines the use of mobile phones by Generation Y students at two universities in Johannesburg, South Africa in order to better understand the consumer behavior of this important market segment. Key findings include that Generation Y respondents have owned mobile phones for 3-5 years, predominantly use Nokia phone

Author

Sunil Gangwar

Language

EN