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Publicitate Seminar Syllabus 2011-2012 by Paula Alexa is a document available to read on EtoBox.

The seminar on Advertising Communication at Babeș-Bolyai University aims to familiarize students with key concepts such as advertising, marketing mix, and positioning through specific exercises and group projects. The course includes mandatory and optional bibliographies, with evaluations based on participation and a semester project that involves creating a comprehensive marketing plan. The seminar structure consists of various topics, each supported by relevant literature, culminating in project presentat

Author

Paula Alexa

Language

EN