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Introduction to Marketing Concepts by Herambhaninaad Nandeesh is a document available to read on EtoBox.

What is Introduction to Marketing Concepts about?

The document provides an overview of marketing, defining it as the process of promoting and selling products or services while emphasizing customer needs and value creation. It discusses the importance of marketing in identifying customer needs, building brand awareness, increasing sales, and guiding business strategy, along with various marketing concepts and approaches. Additionally, it highlights the significance of societal marketing and holistic marketing in fostering ethical practices and integrated s

Author

Herambhaninaad Nandeesh

Language

EN