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Internal Marketing and Customer Satisfaction by WaqarAhmedVickiz's is a document available to read on EtoBox.
What is Internal Marketing and Customer Satisfaction about?
The document is a research paper submitted by group members Kanwal Mahar, Abdul Rehman, and Muhammad Ali to their professor Madam Sanam Mahar on the topic of internal marketing and its relationship to job satisfaction, customer orientation, relationship marketing, and organizational performance. The paper presents a literature review on internal marketing and develops hypotheses about its positive relationships with profitability, customer satisfaction, and organizational performance. It then describes a su
- Author
- WaqarAhmedVickiz's
- Language
- EN