About this document
IJSRET Verson-12 by deepak.statics is a document available to read on EtoBox.
The study reviews rural consumer satisfaction with digital marketing in India, highlighting the impact of increased internet penetration and smartphone usage on purchasing behavior. It finds that while digital marketing enhances access to product information and purchasing options, challenges such as limited digital literacy and connectivity issues persist. The research relies on secondary data to analyze rural consumers
- Author
- deepak.statics
- Language
- EN