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What is Promotion Strategies for Surf Excel about?

This document is a project report on the promotion of Surf Excel detergent in low income areas of Delhi. It discusses the objectives of promoting the brand and increasing awareness of Surf Excel Quick Wash. It involved demonstrations to audiences in C-class areas to show how it saves water. Feedback was collected through questionnaires. The report outlines the activities conducted, including selecting locations, briefing promoters and supervising the campaign. It analyzes consumer behavior and washing habit

Author

kavyansh maini

Language

EN