Can I read Advertising progress : American business and the rise of consumer marketing on EtoBox?

Advertising progress : American business and the rise of consumer marketing by Laird, Pamela Walker is a nonfiction available to read on EtoBox.

What is Advertising progress : American business and the rise of consumer marketing about?

<P>Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of <I>informing customers</I> (telling people what manufacturers had to sell) to <I>creating consumers</I> (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.</P>

Who reads Advertising progress : American business and the rise of consumer marketing?

Author

Laird, Pamela Walker

Publisher

The Johns Hopkins University Press

Published

2019

Language

EN

ISBN

9781421434186

Category

nonfiction