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Buying Behavior in Educational Stationery by rincebaby is a document available to read on EtoBox.

What is Buying Behavior in Educational Stationery about?

This document is a thesis submitted to Mahatma Gandhi University in partial fulfillment of an MBA degree. It examines the buying behavior and brand awareness of stationery products, specifically ITC Classmate products, among educational institutions in Kottayam district, Kerala, India. The objectives are to understand brand awareness of ITC Classmate, the buying behaviors and factors that influence them, and how awareness impacts behavior. Primary data was collected from 30 educational institutions through

Author

rincebaby

Language

EN