About this document
Strategies for Indian Rural Market Success by ravi singh is a document available to read on EtoBox.
The rural market in India faces challenges including low incomes, seasonal consumption, poor infrastructure, and inaccessibility to advertising. However, rural consumers are similar to urban consumers in many ways. Multinational companies are meeting the challenges of availability, affordability, acceptability, and awareness in rural markets.
- Author
- ravi singh
- Language
- EN