About this document
Understanding PEST Analysis Framework by Maulik Parmar is a document available to read on EtoBox.
The document outlines a PEST analysis framework for analyzing the political, economic, social, and technological macroenvironmental factors that affect a firm. It describes each factor, including political factors like regulations; economic factors like growth and interest rates; social factors like demographics and health; and technological factors like R&D and automation. Together, a PEST analysis of these external elements can provide opportunities and threats to consider in a SWOT analysis.
- Author
- Maulik Parmar
- Language
- EN