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What is Product and Service Specifications Guide about?

This document provides training material on product and service specifications, outlining the characteristics that define them for effective marketing strategies. It categorizes products into durable, non-durable, convenience, choice, specialty, and unwanted products, as well as industrial goods, and discusses the product life cycle stages: introduction, growth, maturity, and decline. Additionally, it highlights intrinsic and extrinsic characteristics of products, including color, size, brand, price, and qu

Author

ScribdTranslations

Language

EN