About this document

Integrated Marketing Communication Strategies by KJ Vill is a document available to read on EtoBox.

The document discusses promotion and integrated marketing communications. It defines promotion techniques used to set up channels of information and persuasion to influence attitudes and behavior. The major objectives of marketing communications are to inform, persuade, and remind target audiences. An integrated marketing communications approach strategically uses multiple communication channels like advertising, public relations, sales promotion, and personal selling. Selection of the promotional mix depen

Author

KJ Vill

Language

EN