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What is Churn Reduction Strategies for SMEs about?
Discounts may not effectively reduce customer churn, as outreach is needed to identify better retention strategies. The SME division experiences a high churn rate of nearly 10% among approximately 15,000 customers. Price sensitivity is not the main factor influencing churn; instead, net and gross margins on electricity and consumption have a greater impact.
- Author
- ilearnnexus
- Language
- EN