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Nike+ and Apple: A Co-Branding Success by Ruel Gonzales is a document available to read on EtoBox.

What is Nike+ and Apple: A Co-Branding Success about?

Nike and Apple collaborated on the Nike+ product line which allowed athletes to track their workouts and listen to music from their iPods. This was a successful co-branding strategy that benefited both companies by providing a better customer experience with fitness tracking technology. Nike and Apple employ understanding different cultures as a key attribute in their global partnership and product offerings.

Author

Ruel Gonzales

Language

EN