About this document

Roku Marketing Plan for India Expansion by Hardikkumar Patel is a document available to read on EtoBox.

The document discusses a marketing plan to introduce the Roku streaming device to the Indian market. It aims to increase brand recognition and sales of Roku in India over the next several years through improved marketing strategies. The target markets are middle-income Indian families with children ages 5-18 and foreign travelers. The plan outlines objectives to increase sales by 15% by 2017 and 25% by 2020 through greater social media promotion, celebrity endorsements, and partnerships with Indian channels

Author

Hardikkumar Patel

Language

EN