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What the Customer Wants You to Know : How Everybody Needs to Think Differently About Sales by Ram Charan [Charan, Ram] is a business book available to read on EtoBox.

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SUMMARY:From the bestselling author of What the CEO Wants You to Know—how to rethink sales from the outside in “We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don’t, a lingering malaise sets in.” More than ever these days, the sales process tends to be a war about price—a frustrating, unpleasant war that takes all the fun out of selling. But there’s a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. What the customer wants you to know is how his or her business works, so you can help make it work better. It sounds simple, but there’s a catch: you won’t be able to do that with your traditional sales approach. Instead of starting with your product or service, start with your customer’s problems. Focus on becoming your customer’s trusted partner, someone he can turn to for creative, cost-effective solutions that are based on your deep knowledge of his values, goals, problems, and customers. This book defines a new approach to selling—which Charan calls value creation

Who reads What the Customer Wants You to Know : How Everybody Needs to Think Differently About Sales?

Author

Ram Charan [Charan, Ram]

Publisher

Portfolio Hardcover; Portfolio

Published

2007

Language

EN

ISBN

9781101216330

Category

business

Subjects

Management, Fiction, Technology

Rating

3.71 / 5 (156 ratings)

Updated

2026-03-14